IOL Pulse
From POC to Commercial Product
300+
Hotel Chains
90,000+
Hotels
400+
B2B Clients
Bottom Line
A 3-day analytics concept I built for ITB Berlin became a commercial product now used by 300+ hotel chains and 90,000+ hotels.
Situation
IOL World needed to demonstrate its data capabilities to hotel chains and clients at ITB Berlin 2025. There was no product. Data was siloed, unsurfaced, and inaccessible to the commercial audience who needed it.
Challenge
Build something compelling enough that C-level hospitality executives — chains, clients, revenue managers — would immediately see the value of IOL World's data. In weeks, not months.
Action
I designed and built a custom web analytics portal as a POC — pulling multi-source hospitality data into a structured, visual intelligence platform. I defined the KPIs, designed the information architecture, built the data pipelines, and delivered a working product for the event. At ITB Berlin, chains and clients didn't just appreciate the demo — they asked for access.
Result
The CEO decided to turn the POC into a full commercial product: IOL Pulse. I now own the analytics layer of that product — defining new KPIs, translating business requirements into technical specs, building data pipelines, developing POCs for new features, and bridging the commercial team with the development team. IOL Pulse today serves 300+ chains, 90,000+ hotels, 400+ clients, and the internal team — on a daily basis.
Platform Screenshots
Revenue Insights
Real-time revenue tracking across hotel portfolio
Rate Parity Insights
Competitive rate monitoring and parity alerts
Compset Analysis
Competitive set benchmarking and positioning
Crisis Intelligence
Market disruption signals and early warning system